Go over there. No wait, stay there. That's it. Stay! There! What could this possibly be about, you may ask?
Can you imagine the marketing meeting for this? "We need something that lets our customers know that they don't have to worry about the the jostling, the juggling, the jiggling. We've got Stay There POWER!"
And they trademarked it.
Random Seinfeld reference: Frank Costanza: Do you know about cup sizes? George: Yeah, I know about cup sizes. Frank: You gotchyer A, you gotchyer B . . .